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Set your growth in motion®
Strategic branding partner for funded startups and purpose driven brands.
Brand Transformation That Accelerates Funding & Growth
Yugen is a Creative Impact Studio behind the founders and tech of tomorrow. Through future-focused design and experiences, we make innovation impossible to ignore, driving impact beyond convention for both People and Planet.
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Yugen was born from a desire do work that matters. To make business about more than balance sheets and bank notes, and use our creativity as a force for good.
Each service pillar builds on the last, helping you define who you are, express it across every touchpoint, and launch into market with confidence.
We’re proud to celebrate moments and milestones, big and small
Yugen Agency travel to Alberta, Canada for video production at Deep Sky
Airhive become top 20 finalist in $100M XPrize competition
Yugen Agency eagerly await application approval of B Corp status
Yugen Agency win prestigious Sustainability Award at MMAs 2024
Yugen Agency travel to Alberta, Canada for video production at Deep Sky
Airhive become top 20 finalist in $100M XPrize competition
Yugen Agency eagerly await application approval of B Corp status
Yugen Agency win prestigious Sustainability Award at MMAs 2024
Our signature engagements equip you with the tools, strategies and clarity you need to tackle critical inflection points in your business
From unlocking new funding to securing game-changing partnerships, we deliver on the metrics that matter.
$17M
Past clients who have gone on to raise investment in 2024
50+
Startups supported through mentorship support across Accelerators and VCs
18
We've worked with clients on a global scale across 18 countries
100%
100% satisfaction from our clients and partners
The work Yugen did far {{exceeded my expectations,}} and made me more excited about our progress than I already was.
The work Yugen did far exceeded my expectations.
Strong partnerships are built on transparency from day one
What makes a great fit for Yugen?
We work best with ambitious founders and purpose-driven teams who have real conviction, not just about their product, but about the change they’re trying to make in the world. Most of our clients are startups and scaleups in the climate, sustainability, or social impact space, at a critical inflection point. If you're serious about design as a lever for clarity, traction and growth (and you're not afraid of being challenged along the way) we’ll get along just fine.
What will the process look like?
Every project starts by getting clear on your vision, goals and what’s getting in the way. Once we’re aligned, we’ll shape a plan of action with key milestones, roles and a realistic timeline. Then we onboard the right collaborators, set up shared tools and get to work. From first kickoff to final handoff, you’ll know exactly where we are and what’s coming next.
How much does it cost to work with you?
Our signature engagements start at £20K, with pricing shaped around your stage and ambition. Whether you're building a brand from scratch, refining your pitch to investors, or redesigning a product, we’ll tailor scope to match impact. For earlier-stage teams, we also offer a focused startup package, YGN Bloom – designed to get you moving in a runway-friendly way.
Can you just build us a website?
Technically, yes. But only if it’s solving the right problem. We’re here to tackle real business challenges, not just design pretty pages. A lot of teams come to us for a website, only to realise the blockers run deeper: unclear messaging, weak positioning, or a brand that doesn’t reflect who they are. Our signature engagements dig into that upfront. If a website’s the right move, we’ll build one that actually works. But if there’s work to do first, we’ll help you get there, before wasting time (and money) on the wrong fix.
How big is the Yugen team?
We’re intentionally lean, a core team of 8, led by two founders, with deep experience across brand, product and storytelling. For bigger or more specialised projects, we assemble trusted collaborators we’ve worked with before. No middle layers, no handoffs. Just the right team, built around your brief.
Do you only work with startups?
Startups are a core focus, but not the whole story. We partner with mission-led brands at every stage, from pre-seed to Series A, IPO and beyond. What matters most is ambition and a willingness to evolve. Our work is about helping visionary teams sharpen their brand, scale with clarity and move with purpose wherever they are on the journey.